Made to Display
Made to Display is a project that explores the different features of mannequins, in order to capture their stylised and heavily designed quality; highlighting the effort that goes into creating them as well as raising important questions about the image of women these industry staples project.
While there are many considerations that go into the design of mannequins, from functionality to specific brand or store identity, are they simply promoting a negative body image for profit? Made to Display interrogates the sexualisation of mannequins which compares a thin corporate manufactured physique against the vast variety of women’s bodies. These images draw back the curtain on the unreachable goal that the retail industry places onto women.
Perhaps it’s time to re-think female body representation in retail altogether.